Jaguar is able to offer the modern technology that they do to their drivers because of their commitment to advancing their tech. The automaker now has an advanced automotive lab setup in Portland where they are hoping to hire an additional 50 engineers. The lab’s designed to test and improve upon existing automotive technology while figuring out what’s coming next.

jaguar portland lab

The lab comes with a large curved driving simulator to give the engineers a chance to look at what their tech will really look like once operational. When you walk into the building the first thing that you’ll notice is computers everywhere. They are on nearly every desktop throughout the building and the engineers are busy working away on new enhancements. Within the building they can build and adapt new tech and test it out on the simulator and in actual Jaguar and Land Rover vehicles that are also located in the facility. This offers a convenient environment to adapt and enhance driving technology in.

Safety Challenges

With each new technological development for vehicles there is always going to be that element of concern for driver safety. Smartphones are continually distracting drivers and causing accidents, it’s important to Jaguar and other automakers that their new tech isn’t going ot do the same. That’s why the engineers are always careful to create options with voice controls and other features that avoid taking driver’s eyes away from the road. They state that the tech allows drivers to do what they want in their vehicles while remaining safe, and that’s very important to the industry.

jaguar portland lab 2

The Cool Tech

At the facility the engineers are working on advanced navigation systems with simple green lines projected on the screen for drivers to follow. Imagine playing a game and following the simple display guides through a city. The tech works much the same, only you are navigating real life situations. The tech lets you look out the windshield for all your directions and helps drivers stay safer than ever while getting where they want. There is another feature that displays the current speed limit even when the view of a local road sign is impeded while driving. The car will always know how fast you should be going and with a quick glance to the screen so will you. Jaguar also developed a Ghost Car navigation system that works much the same as the green line but you are following a holographic car rather than lines making it feel even more natural.

The auto industry is well-known for being behind when it comes to cutting edge technology and that includes luxury brands like Jaguar and Land Rover as well. It’s through dedicated labs and lots of development that Land Rover hopes to get back to the forefront of technology and by working with top companies in the tech industry like Intel they shouldn’t have any problems. Some of the latest Jaguar and Land Rover tech is already highly impressive, and as their new Portland Lab grows and develops the tech is only going to keep coming and getting more impressive.