Infiniti has given fans a preview of the much anticipated Q30 Concept ahead of its official premier at the 2013 Frankfurt Motor Show. TheConcept provides insight into the automaker’s plans as it forays into new premium segments. With contemporary design packaged in a compact Infiniti vehicle, the hope is to capture a new generation of premium customers.

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According to Infiniti, the Q30 Concept embodies Infiniti’s vision to deliver “head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment.”

Take one look at the Q30 Concept’s body design and you’d be hard pressed to put it into any one category—not a coupe, not a hatch, nor is it a crossover. Designers have made it a fusion of all three body styles to provide an alternative to the traditional premium compact vehicles available today. The Q30 Concept gives the next generation of premium car buyers the best combination of the dynamic design of a coupe, the roominess of a hatch, and the larger stance of the crossover.

In addition, the Q30 Concept delivers new levels of design, materials, fit and finish, craftsmanship and performance. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity with the Q30 Concept as the brand’s design language continues to evolve.

Let us know what you think of the Concept in the comments section below.